TheAnnuary.com – Yearbooks Online
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TheAnnuary.com – Yearbooks Online
Yearbooks have been declining in popularity over the years. Why is this? Well, there are numerous factors to look at. First of all, the advent of social networking has been targeted as the main culprit. With social networking sites bursting in popularity students no longer feel that yearbooks are relevant and it shows in sales. The second major reason is the economy. In this day and age spending 50 to 150 dollars on a yearbook is out of the question for a good deal of families. Some schools have combated the cost issue by making physically smaller yearbooks with a lesser amount of pages, less color on pages, and paperbacks instead of hardbacks. It has helped but ultimately the experience is crippled and hurt with this approach. The last major reason for the decline is that at any cost in a digital world the utility of a physical publication simply doesn’t show itself. The fundamental problem with a yearbook in todays modern society is that it could be done in a way that would make it inexpensive and available to anyone anywhere who would like to view it, not just the person whom has a physical copy. Physical books also lack utility because there is no way that they can support our increasing video and sound-rich content and consumption.
www.TheAnnuary.com was establish with those barriers in mind and aimed to solve each one. The first thing that we targeted was the cost. We wanted to bring the cost of making a yearbook down to a slight fraction of what it would normally cost AND let the school or organization make their first one for absolutely free of charge. Well we did that and we didn’t stop there. We also wanted to solve the problem of utility. How could we make it so that any loved one could see their friend or relative’s yearbook, no matter when and where they were without having to own a copy for themselves? We solved that by making the books completely digital and accessible anywhere at anytime as long as the user has an active internet connection. They still act like books and schools still have complete control over them. We even added the ability for schools to add their own video and sound for a truly interactive experience.
We aren’t resting there however, as we have many more exciting ideas we’d love to see happen. It is with the support from great schools and organizations that our company even exists, and we’d like to thank everyone for their boundless support.
If you’d like to find out how TheAnnuary, Inc. can change how you yearbook, please feel free to contact us anytime at:
Joseph Hill, CEO
TheAnnuary, Inc. Atlas@TheAnnuary.com
www.TheAnnuary.com
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